Tees410.com's #WordofMerch : Market yourself with styles such that people will WANT to be a walking billboard for you...
ADVERTISING: Unlike what we do for our Wear Ya @ products for your business/brand (where we simply stylize calling attention to you social handle by designing literal merchandise with your a handle printed on it, #WordofMerch is slightly different.
MARKETING: That is the #WordofMerch branding slant. #WordofMerch is about marketing yourself with styles such that fans of you or your brand will want to be a walking billboard for you. Styles where it's not so 'fan-nish' that the fan doesn't stand out from the crowd with their own style, however, all roads (via the words or the art/design, still point back to the source/inspiration from which the style was derived: YOU AND YOUR BUSINESS/BRAND!
That (aforementioned) is not an easy task however, to be done correctly, a lot of thought and keen insight into your brand's schtick or "thing" has to be known. And from there, the perfect merch for your fan + your brand can meet in the middle.
Gone are the days of big brands/big name celebs trying to sell basic, boring merchandise with their company/name/face on it. The average fan today aint playing those games anymore. The average fan of a brand or celeb is, right now-these days-is a star themselves (on social media by trying to be or actually on their way to being one). The average fan today has their own merch brand. The average fan today is NOT the fan of yesteryear (before social media leveled the playing field). Therefore, to create merch that a fan would really wear, it definitely has to be of interest to them (personally/to make a statement for themselves) too.
Trying to sell a t-shirt/hoodie with just the word "Beyonce" plastered across the front aint gonna cut the mustard anymore. But a sweatshirt or t-shirt that says "You Must Not Know Bout Me' You Must Not Know Bout Me" serves the fan and makes it worthy of their wearing it as, it's a quirk that too, expresses their own individuality. At the same time, the whole world knows that "You Must Not Know Bout Me' You Must Not Know Bout Me" is a lyric from a very popular chart topping Beyonce song-which (in the interest of Beyonce and her brand), all roads in this marketing match made in merch heaven ultimately leads back to (reminders of) Beyonce.
Trying to sell a t-shirt/hoodie with just the face or name "Janet" plastered across the front aint gonna cut the mustard anymore. But a sweatshirt or t-shirt that says "What Have You Done For Me Lately?" serves the fan and makes it worthy of their wearing it as, it's a quirk that too expresses their own individuality. At the same time, the whole world knows that "What Have You Done for Me Lately?" is a lyric/title of a very popular chart topping Janet song-which (in the interest of Janet and her brand), all roads in this marketing match--ultimately points back to (reminders of) Janet-while still allowing the fan to wear a piece of merch that gets them attention (for their personal style) too. WE design and conceptualize UNIQUE, ORIGINAL AND SORTA COUTURE merch that makes that happen.
Like such, and such:
Recently, Janet relaunched her tour and included some merch and not ONE shirt had "What Have You Done for Me Lately?" written across it. That's because she obviously doesn't have a creative team with keen conceptualization that put THOUGHT into her brand merch. They should be fired. A sweatshirt or tee with "What Have You Done for Me Lately?" on it was easy as pie. While "Pleasure Principle" was cute and a good marketing match for a pair of panties, less people than more and going to see those (versus a shirt).
A mere shirt or sweat with "Oprah" on the front won't be as 'ready to wear' as one that says: "Stay: positive, productive and passionate. Your OPRAHtunity is coming."
You see where I'm going here?
Most people/companies that design merch for major bands, companies and brands and celebs approach merchandise with ego and from one side and old times-thinking that a face or big name is all it takes. Not in this digital day and age.
At Tees410, we conceptualize from both sides--and with the customer (who you want walking around with 'marketing reminders' of you) in mind. Something's gotta be in it for them, too.
Tees410 fancies and prides ourselves for being THEE concept x content connoisseurs of all merch and media.
We can do the same for your brand or business!
- Tap that yellow pop up button button below
- Email us (option 1 / 3rd line on form)
- On line 6 of form (subject line) type: #WordofMerch
- In the Message box, send us your business/brand's site (and social media handle).
We will take it from here!
We will look it over and shoot you an email with the best products x concepts that match your brand's "schtick" that best gets you seen/visible, on trend, in style to whom is wearing it!
If you agree, we will talk business: Conceptualize the merch and get it to you-priority!